Product and technology strategy for a bootstrapped Indian crypto exchange, including its futures launch.
The brief
Bootstrapped Indian crypto exchange, 8 years in operation. Brought in by the founders to own product and technology strategy, open new revenue lines and restructure the product and engineering organization.
What I did
- Own product and technology strategy and the company roadmap with the founders, centred on monetization, new business lines and scalable growth.
- Launched derivatives as a new business line: took crypto futures from strategy to market in August 2026 with a subscription-based membership pricing model.
- Restructured the product and engineering organization around business outcomes, with clear ownership, a leadership layer and a planning-to-release operating model. Adopted AI-assisted engineering, raising delivery throughput about 9× in four months.
- Made company decisions data-led: introduced a company scorecard, unit economics and funnel analytics that now guide founder priorities, pricing and roadmap investment.
- Led technology governance and risk: audited the full platform, retired legacy systems, and drove security and compliance hardening ahead of the futures launch.
- Opened a B2B revenue channel by defining a white-label and API offering, and its commercial model, for partner exchanges.
By the numbers
- Crypto futures taken from strategy to market
- Aug 2026
- Delivery throughput in four months, after adopting AI-assisted engineering
- ~9×
What it covered
- Crypto futures, with subscription-based membership pricing
- White-label and API offering for partner exchanges
- Company scorecard, unit economics and funnel analytics
The team
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